2011 Mother’s Day Campaign -- The Power of a Purse

Power of a Purse – Style Your Financial Future!

The annual Mothers & More Mother’s Day Campaign raises member and community awareness about key social and economic issues that affect mothers’ lives and well-being. Mother’s Day Campaign 2011 aims to activate the ways we think about our life-long financial health, empowering us to use the power of our purses more intentionally.

Purses symbolize a woman’s economic power, something we wish for all women, especially mothers in need. More than an accessory, a purse and its contents reflect the many roles and responsibilities mothers shoulder every day.

We are excited to introduce Empowered PURSE this year, a series of conversations that guides moms in a fun and unique way on our personal money journey. Power of a Purse also returns in its more familiar form: a community drive designed to draw attention to mothers’ economic issues through the act of collecting new or gently used purses for mothers in need.

More to come!